Progress has been steady, we have secured support from Nottingham University to undertake some research and development work on our behalf to enable us to develop the fan, assess its  performance (RPM v's Temp etc) and we hope to have results by the end of July.

The YouTube Video hit rate continues to climb ... well it can't go down cumulatively can it !

Total views to date now exceed 1280, the analytics report  extract below is interesting to see the source of these views.

In summary 50% of hits have come from the youtube advert and whilst this has been a paid for add, it is still running and has not yet used all the free credit allocated.

Having discussed with the AddWords Team at Google - who I have to say were excellent; we modified some of the target information and Keywords for the add and this seams to have boosted views over night (not shown above as the You Tube analytics take 24hrs to update now).

Has this translated into orders? Well not easy to say, the last few fans sent out were all via word of mouth from others that had come across the fan on line and as such I can not confirm if these found the fan via You tube add or a Google search.   But as the current marketing and Adds seams to be costing little (£0.80 / day) and orders are coming in I have no plans to change things.

As an aside I ran a Free Facebook Add for our www.peakdistrictcreations.co.uk website. When I say free we were supposed to get £50 worth of free adds on FB - the entire process is as far as I can determine far from simple and yet very similar to the Google Adds. At a budget cost of £4 per day (any lower and the add crashed ??) the Add started to gobble up the budget and produce clicks - but no direct benefits (LIKES) or apparent website follow through. After a very quick £20 - I pulled / canceled the account as the direct debits are taken each day. On investigation it appears that  there were 2 similar adds running side by side so the costs was nearer to £10 per day - the direct result of the Add Set Up center crashing mid way through my setting it up - so starting again a new add was generated - it was only after checking the billing that I could determine that two adds were running - which could have resulted in each add bidding against itself and increasing the cost of placement - which is rubbish. No offer of support from Facebook unlike Google AddWords with emails and then phone call for 30 minutes on an 0800 No.

We have now sent off a sample Fan-Ce to a South Manchester Outlet for assessment - I can already feel that margins will be squeezed.  Sadly we have found that the stunning black versions of the Fan-Ce & Fan-C will not be available other than through www.stovetopfan.co.uk directly as special orders - as the coolers have been discontinued - meaning that only the recycled version will be available sporadicly- the website will require modification to reflect this and the July Price increase will be implemented at this time.

Now its off to the workshop to check on progress in the other product areas.