A Significant Day
- 7th day in a row of sunny weather - which for the High Peak is far from usual !
- Took the day off from the workshop to concentrate on chasing up unpaid invoices & marketing.
After a rather busy weekend being slow cooked in a marquee at Hardwick Hall Derbyshire Food Festival and having had a far from great return on investment in time and stock for the event despite it attracting in excess of 13,000 visitors I was encouraged by the numbers interested in the Fan-Ce and its smaller brother the Fan-C. I handed out a couple of hundred cards with the website details.
So Monday was spent building the market as far as possible mostly through Twitter...ing, trying to 'crack the social media' approach. the plan of searching out Wood Burning Stove installers, Retailers, makers etc seams to be helping.
As of tonight we have 36 followers and have tweeted 63 times (not sure if this includes re-tweets or not ? I have found 108 accounts to follow most directly related to the Stove market some indirectly. All that since 18th May - 10 days . Has it paid off ?
Well the main Significant thing
is we took our first Twitter Created Order !!
From http://www.northmillstoves.co.uk/
is we took our first Twitter Created Order !!
From http://www.northmillstoves.co.uk/
Thank you !
This is great news. A stove retailer covering the key target market area. I have posted the last stock Fan-Ce special delivery - fingers crossed all goes well and they follow up with another order.
That now leaves me with a slight issue - no demo unit, still awaiting the production components for the hubs and base discs. Having phoned again this morning, we have been advised,
"we are awaiting the material and I will get 'Mr Smith' (name changed to protect the innocent etc etc) to call you back when he gets in and confirm delivery date".
This leaves me in a less than ideal position. I will call back again first thing...just to nudge it along - am feeling a little nervous that my eggs are all in a very small family run basket right now and the attention to detail & service I wanted may be spread a little thin.
What next - I'm still thinking on that one - Wednesday Pm will be #lookeastmidlands hour on twitter and I will once again look to build followers etc. I really am in need of getting a decent set of images for the product - to use for the website page, twitter account, Facebook page and a brochure for stove shops.
As an aside, I wrote to my local MP to ask that he support the movement to scrap the latest 3p/ltr duty rise and explained that as a 'small start up business' its hard enough as it is without further tax burden and the follow up knock on effects such a duty rise causes. Will he even read the email though ? I suspect not as it will likely be one of many and be scanned and trashed. Sad that my confidence in the political system is such ! Must be overkill from the phone hacking scandal public inquiry - dare say there will be another budget cut to pay for the next one of these as well.
Website hits keep improving, which is encouraging.
If you read this please do leave a comment, thanks
I end the day Encouraged