Wednesday 30th

The morning was spent chain sawing a large Beech tree up for woodturning and Stove Fuel (in a couple of years), so the afternoon has been spent taking it easy - a tonne of wet wood takes some shifting, I think about 200mtrs plus stacking to dry.
Finally got to speak to 'Mr Smith' aka the owner of the machine shop today and he assured me that a small batch of parts would leave them tonight for me. Then I got another call confirming details and another checking for a minor mod to help with their machining.... so I have to assume they are on with the job :-)

I found this useful and I hope the guys will be ok with me pasting a bit here:-

The 5 Minute Guide To Cheap Startup Advertising

 Strategy #1: Try to Get Permission

Seriously consider offering something in exchange for a visitor's email address. It can be a free trial, a free report, or maybe even a free book. But gaining the means and permission to contact that customer again will increase your conversion rate over time in most cases. There is great power in an email list.

Strategy #2: Use Advertising to Test

Use advertising as a testing tool rather than a long-term stream of customers. Very few startups can withstand the cash outlay required to turn advertising into a marketing activity with positive ROI. Even if you figure it out, advertising is a volatile marketing medium. Prices increase rapidly in online advertising as new competition crops up or prospects grow bored of your ad and your click through rate drops. When this happens, all of the time you invested in optimizing your ad campaign is *poof*...gone. So instead of relying on ad traffic as an ongoing stream, use it for what it's best at: the ability to generate a slew of visitors very quickly, and to be turned off just as quickly. This kind of traffic source makes it great for split testing and user behavior testing using tools like Clicktale and Crazyegg. It also gives you insight into how certain traffic converts for you. With properly tracked conversions and an ad on Facebook, you can determine that men from 35-45 convert at a rate 15% lower than women of the same age. This is valuable information, especially early in your marketing effort when you're still trying to figure out the ideal market for your application. Often this is not the largest market; it's the one to whom you can market for the lowest cost. As another example, with AdWords you can learn in a hurry which keywords convert for you, and which don't. This is insanely valuable as you invest the time and money on the long-haul of search engine optimization. Knowing the keywords that really convert for your business, as opposed to the ones that you think will convert, can save you piles of cash and many months of SEO effort. 

I'm still reading the article .... having now finished the prospect of having $300 to invest at this stage is shall we say a little way off. However, I note FB are promoting free Addword credits for small business pages , so efforts underway to gather 100 LIKES on our FB page http://www.facebook.com/TheFanCe

This blog is looking bland with no images, promise to upload some product images as soon as the parts arrive.
.... its Friday ! what happend to Thursday ??